Home / Business News / Kylie Jenner just announced the death of Snapchat

Kylie Jenner just announced the death of Snapchat

Nicholas Hunt/Getty Photographs for Huffington Submit

  • Kylie Jenner is likely one of the largest influencers on Snapchat.
  • However now she says it “is so unhappy” that no one opens Snapchat anymore.

Snapchat will have simply misplaced an excessively influential consumer.

Kylie Jenner, a member of the Kardashian-Jenner circle of relatives, tweeted on Wednesday to her 24.five million fans: “sooo does any individual else no longer open Snapchat anymore? Or is it simply me… ugh that is so unhappy”

“nonetheless love you tho snap … my past love,” she adopted up in a second tweet.


Most likely Snap CEO Evan Spiegel needs to make a decision. Kylie Jenner is likely one of the maximum vital other folks on social media and probably the most unique “influencers.” She has 104 million fans on Instagram.

She’s used Snapchat up to now to turn off a new haircut, or give a peek into her circle of relatives lifestyles with boyfriend Travis Scott. She’s an influence consumer, posting continuously to hundreds of thousands of other folks, and if she’s seeing much less engagement at the platform, that is a nasty signal for Snap, Snapchat’s mother or father corporate.

She’s additionally been professionally attached with the corporate, as neatly. Closing 12 months, she partnered with Snap to broadcast unique video on Snapchat in a structure known as “Ask Kylie.”

Snapchat has traditionally had issues retaining “influencers,” who’ve usually felt extra supported via different platforms, like Instagram, which run particular techniques for other folks with quite a lot of fans, and supply extra knowledge about their posts and fans.

Redesign issues

Jenner’s trade of center is also associated with a contemporary arguable redesign of the Snapchat app.

A petition for Snapchat to revert to its older design gained 1.2 million signatures sooner than Snap used to be pressured to reply and say that the brand new design is not going any place.

Jenner is it sounds as if no longer keen on the redesign both. “Mm simply noticed the brand new Snapchat.. I do not know the way i believe about it! What do you guys suppose?” she tweeted earlier this month.


Jenner’s fans will not be the use of Snapchat as a lot, however the corporate mentioned earlier this month that the quantity of people who opened the app day-to-day had higher five% within the ultimate quarter in 2017. So whilst Jenner is not seeing the similar engagement that she used to, Snap says it is nonetheless rising.

It is nonetheless no longer a excellent signal for Snap when an enormous famous person says that it looks like no one is the use of its app.

Jenner’s no longer eliminating her Snapchat account, despite the fact that. If you need to practice Kylie on Snapchat, her username is Kylizzlemynizzl.

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